These days explainer videos have become a really smart way to spell out the words of any brand and over time these videos are now considered a great advertising tool that can save businesses both time and money. Furthermore, the importance of powerful images cannot be overstated. Although in some cases text can be useful for crafting complex business ideas, people love watching and sharing videos rather than reading long texts describing the latest products or services from any brand. Here are 10 major reasons why animated explainer video is gaining so much popularity with end users:
• It is a creative medium: one of the main attractions of the animated explanatory video is that it is able to tell a story in different ways. Also, there is no requirement that this type of video be based on reality as long as it turns out well.
• These can explain better than words: Studies have shown that a powerful video has a tendency to linger in the minds of end users longer than any catchy tagline. As a result, while these videos are used to promote the services or products of any business, they can better explain what they can actually do for all customers.
• These are very entertaining: Now, more and more people are more likely to watch documentaries and movies than to read books or novels, as they can see the former even within a short break between plays. For this reason, now most of the written texts are being replaced by animated explanatory videos.
• Dynamic than Threshold Images and Text – While comparing to still images or plain text, animated explainer video may attract more interest to end users due to its dynamic nature.
• These can spread like wildfire: As these videos can be easily shared with others through social media, they can help spread the good points about any brand quickly.
• These can increase conversion rates: In addition to attracting potential visitors to the site, companies must also convert visitors into sales. This is what animated explainer videos can do for any business.
• These help clarify the purpose of any product – words get really complicated when describing any product. But with the help of how-to videos, companies find it easier to take all the guesswork out.
• These can generate more interest among customers: Studies have shown that visitors are more curious to know the details of any video than to read a block of text to read any message. So, it can be said that videos can increase the interest of target audiences.
• These can offer a better SEO ranking: People are always looking for quick and easy ways to understand any service or product of any brand. But with the help of videos, businesses can enjoy more exposure and this can bring better search engine rankings.
• This makes it really easy for the audience to retain details: according to studies, most people have higher levels of information retention compared to the information heard. The task becomes easier with these explanatory videos.
