In the field of sales, there are many different ways to generate a sales lead. The most difficult method of closing a sale is phone calls. Not only are phone calls impersonal, but if the target didn’t ask to be called, it may end up bothering them, which will never result in a sale. However, there are a few things that can be done to increase your chances of making a phone sale. Anyone who is an expert in telephone sales will tell you that there are very strict unspoken rules that you must follow in order to be successful in telephone sales. Here are some tips to do a good call included is the anatomy of a stellar and strategic sales call.
Introduction
Sometimes this is the most important part of the call. This is the part of the call where you know if you have any chance of making a sale as most people will ask you not to call them anymore or just hang up if they are not interested. This is your only chance to attract the target, so it better be good. Always be courteous, listen carefully, and be sincere. Think of phone sales as great customer service while making a sale. If they interrupt you, stop talking, listen to them, and always show good manners. You called them; don’t be rude, short, or worse, hang up, no matter what the situation is. Be classy and professional under all circumstances. Get to the point quickly. A good introduction might say, “Hello Ms. Jones? Hello, my name is Jamie and I work for JLAB Industries. Is there any chance that you will have time to hear about a powerful new all-natural dietary supplement that costs 29.99? for 60 capsules and has no side effects? “He’s been respectful, introduced himself, and got straight to the point as to why he called and interrupted their busy day. The potential buyer has everything they need to know to make an informed decision about whether or not to continue the call.
Question and answer
No matter how much you want to say your speech and close a sale, this is not up to you. The target can interrupt your product description or sales pitch at any time and ask questions. Once again be courteous and answer any of their questions. It’s important to do your research ahead of time, because if you can’t answer a single question, the sale is lost. If you are unable to answer any questions, it is an indication that you did not do your due diligence and are simply calling them to earn a dollar. Yes, the point is to make money, but a potential buyer shouldn’t feel that way. You have to make the target feel like you care about their life and that you are providing them with a valuable service to benefit them in some way.
Closing and follow-up
This is your chance to make sure that the customer, whether they bought your product or not, makes referrals to their friends. If they have listened to you the entire time until your closing, it means that there is some interest in your product. If they couldn’t buy anything today, please provide your contact information so if they change their mind, they can call back and place an order. Giving your contact information also prepares you for other potential customers, because they may know a friend who could also benefit. If they bought the product, you want to make them a loyal customer to reorder through you. If you call them back and review them after they’ve had enough time to try the product, they’ll feel like you really care about them. As a result, you have maximized your chances of reordering and referring your friends.
