You have chosen your niche. You’ve done some research and learned that the easiest way to grow a list is by providing high-quality information at set intervals to your prospects. You know you NEED to publish a newsletter to reach your target audience. But now you’re stuck and can’t decide what to name your newsletter.
Since the name of your newsletter will contribute to the decision of whether or not someone will read it and subscribe, it is important that you choose a good name from the beginning. But how do you decide on a good name for your newsletter?
If you did your research correctly when you first decided on your niche, you know that people use keywords and keyword phrases to find information on the internet. Therefore, the name of your newsletter should include your most important keyword or keyword phrase. You want people to look at the name of your newsletter and instantly know what it’s about. For example, if your newsletter is about article marketing, a potential name would be something like ‘Easy Article Marketing Tips’.
PLEASE NOTE: Always check that you can purchase a domain name that is exactly the name you have assigned to your newsletter, as you will want a website or blog for your subscription form.
If you’re trying to establish yourself as an expert in your niche, you can call your newsletter something like ‘Donna Walsh’s Email Marketing Tips’.
Or if you’re trying to promote your brand, you could go with something like ‘DWWD Newsletter’, which is the name of my internet marketing newsletter, where DWWD is my brand name and stands for Donna Walsh Website Development. I use this brand in the title of many websites that I have. As soon as people see ‘DWWD,’ they know it’s something I created. I have created a logo with my brand name and always include it on my websites, even those that do not contain my brand in the domain name.
PLEASE NOTE: It may take some time before your brand is well known enough for people to instantly recognize it as belonging to you. So unless you’ve decided on a brand that accurately reflects your long-term internet business, I suggest you don’t use a brand in your newsletter name.
When trying to choose a name for your newsletter, write down as many ideas as you can think of. The more ideas you come up with, the easier it will be for you to decide on a good name.
You might want to brainstorm some ideas, get inspired by other people’s newsletters, or even look at magazine names offline. You can also ask your friends, associates, family members, online forums or anyone else who can give you some good ideas.
You don’t want to spend time, effort, or money on a name for your newsletter that you won’t be happy with in the future. So wait a day or two before deciding on a name. What sounds like a great name today may not sound like a great name tomorrow. An even better name may pop into your head if you give it some thought.
