Everyone loves a good story, especially when it comes to an excellent storyteller. You know the type, that person who can grab your attention and weave such an intriguing thread that it really draws you in and captures your interest to the end, leaving you wanting more. It’s the way the story is told that makes it worth listening to, or in this case, something worth reading.
It’s not what they teach you in school
Most of the writing that is taught in school or college advises the elimination of personality traits. A casual style is often discouraged as being too conversational. Many of us have been instructed to write objectively or professionally. While this type of writing is acceptable for business documents and press releases, it does not attract or attract clients or even friends, in fact.
Like a social butterfly: free your writing
Loosen the chains that are holding your writing hostage and really engage your prospective reader. Be friendly, interesting, be the person you would like to converse with. Get closer to your audience and share your personality with them. That is what really interests people.
Most readers have short attention spans
In this busy world we live in, most people multitask even while reading, watching TV, driving, or surfing the web. To keep your audience engaged, use a combination of long and short sentences throughout your article. When you only write long sentences, it makes the story more difficult to understand and digest. If you’re not careful, your long sentences can slowly lull your reader to sleep. By interrupting the flow of calm with a few sentences, you draw attention to your point. You literally wake up the reader and make it easier for them to understand your message.
Loyalty matters
People tend to be loyal to other people they like, and the same is true of business practices. Customers buy books from authors they like, buy cars from sellers they trust, and buy equipment and supplies from dealers who support their business. If you have a great personality, don’t hide it behind your corporate speech. If people like and respect your business practices, they are more likely to want to do business with you. Remember that most people would rather give their money to someone they like than someone they don’t like, regardless of price.
