Think about your favorite magazines. The articles and tips held his interest and he looked forward to the weekly or monthly editions. The themes were specific topic to your hobby, career, or general curiosity and were broad enough to allow you to explore areas you had never considered.
Some magazines offer “op-eds” or “reader comments” and “tell us what you think” space just for you. Your opinion counted. You, the reader, were the lifeline of the magazine’s existence. Well, ladies and gentlemen, in this world of high-tech sophistication, we have just defined an ezine.
an electronic publication It is nothing more than an electronic magazine. It is a tool used to communicate the same information you received in print. Magazines are delivered by mail to people who “subscribe”. Ezines are delivered via email to people who subscribe.
Unlike print magazines, ezines are usually free and there are many thousands available to select from covering just about any topic you might consider. Nothing is too remote or far-fetched in the imagination.
Subscribing to an ezine is like joining a club with people who have the same interests. There are ezines for culinary arts, home and garden, interior design, spiritual and inspirational, educational, business, writing, marketing and promotion, training, and the list goes on and on. Whether your interest is writing ezine articles or developing your own ezine, you need to know the options available and how to access them. Before launching your own Ezine, take the time to explore the Internet, visit various Ezines and explore the topics.
electronic publications thrive on the quality of the content and the credibility of its authors. People subscribe to an ezine because they need advice and information or are looking for in-depth research on a specific topic. As the publisher, you’re responsible for making sure this happens, which means you need to know your topic in order to vet the articles you receive. One way to ensure success is to take the time to write multiple articles.
“Learning by doing” It is the key to success in any company. If you want to publish an ezine, you need to understand the nuts and bolts of creating and developing it. That can only happen by performing the necessary tasks and functions yourself. Remember, your name and reputation are connected to this public communication.
Why consider developing an electronic publication?
An ezine is a marketing tool that drives traffic to your website. It is the “carrot”, the “attraction” of what you want your visitors to actually see. Your website is the selling point of the product or service. Your ezine is an effective tool to drive potential customers to that site.
Let’s take another look at the print magazine. What do you think covers part of the cost of your publication? That’s how it is!! Products and services advertised for sale. Every time a subscriber reads an article, they have the potential to be led to a product or service sold in that magazine. The same is true when using the Ezine. Most article topics will spark an interest that can lead the reader to a product or service offered for sale on the website. Yes, the initial startup in ezine creation can be time consuming, but it is one of the best product and service referral sources out there. Write down your plan, take it easy, and commit to succeed.
