In forming your social media strategy for your business, Instagram is a great mobile marketing app that can effectively translate your company’s marketing strategy. While Instagram isn’t the only proven tool for businesses, it’s hard to ignore as it’s currently valued at $1 billion and boasts over 80 million users. There are many ways that Instagram can be of great benefit when promoting your business: marketing strategy, philosophy, and brand image. Here are some key tips to keep your Instagram account consistent with your marketing strategy.
Create your own unique hashtag
Creating your own unique hashtag is an easy way to build a loyal following for your Instagram businesses. Once you set a name for your hashtag, be sure to promote it to your audience by posting it across all social media and as a caption on every Instagram post. Instagram also makes it very convenient to monitor which followers are actively using your company’s hashtag. I recommend engaging with users who post your hashtag by either personally thanking them or reposting their photo and tagging them. By recognizing users who are actively using your hashtag, new users will be encouraged to post as well.
Geotagging your photos
Geotagging your photos on Instagram will allow your business to engage your community on a whole different level. By geotagging photos, your followers will be able to see the location(s) of your business whether it is: a retail store, a restaurant, or an office. Geotagging is another great way to increase your company’s number of followers. If you and a coworker are out for lunch at Chipotle, you can geotag your photo to where you’re dining. By doing so, Instagram users who also geotag this same location will be able to see your photo, which will hopefully encourage them to follow your business account.
Encourage employee posts
Some of your most loyal promoters should be your employees. Encourage your employees to actively participate in posting photos to your company account several times a week. By having your employees on board, users who follow your account will appreciate the ability to learn more about the employees in your company. As long as you set clear guidelines of what is appropriate to post, you should gain a following fairly quickly due to the variety of different types of posts your account will consist of.
Connect your social media accounts
Be sure to sync all of your company’s other social media accounts with your Instagram every time you post a photo. By having all of your social media accounts, your audience has a high connected potential to expand, because not all of your fans and followers will follow your other accounts like: Facebook, Twitter, Tumblr, and Flickr. Syncing all of your other social media accounts not only allows for additional content, but also an opportunity for more frequent posting.
