Is the Apple Watch a fashionista in disguise?

Yesterday I attended some shows at Mercedes-Benz New York Fashion Week. There were a lot of paparazzi in the Lincoln Center outdoor plaza trying to snap photos of any passing fashionistas. Many models left the main pavilion and posed in the square obtaining more publicity for the brand they wear. Every year, Fashion Week takes place in major cities, from Los Angeles to New York. Every day designers, the press and celebrities ooh and aah to the latest and greatest fashions of which most are out of reach for the mainstream shopper and some never hit the market. Some designs are purely fantastic, like a concept car at the Geneva Motor Show.

When it comes to Apple technology, we only get it once every 18 months or two years. When it arrives, there is a lot of excitement and anticipation. Whatever Apple comes up with, most want right away. People are already lining up at the Apple flagship on Fifth Avenue and 58th Street in New York City. Today, along with the new iPhone 6 and 6 Plus, Apple released the Apple Watch. Not only is it a wonderful piece of groundbreaking technology that took years to design and build, but it is in or at least wants to be.

The Apple Watch danced and strutted down the runway. He showed his supplies to the crowd. The Apple Watch is available in different materials: gold, steel or aluminum and it comes in different colors. Watch straps also have a wide variety of designs that allow customization for personal taste. Unlike standard wristwatches, it connects to the iPhone and has many features and faces that can be quickly changed without a dresser. What will clothing designers think about all this? Will they embrace a new kind of “tech luxury”? Next time you see someone in a designer dress or suit, take a look at the doll. Is it Apple Watch? Most likely, if it is an Apple Watch they will show it to you and at that moment it will be evident that Apple has created a new category to be leaders, “fashionista tech”. It can reach the mainstream and be used more than once in an event. Apple Watch you are here. While Fashion Week designers wait to see how many orders they get, Apple has already threaded the needle and created demand. Only time will tell.

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