In simple language, the definition of video marketing is using videos to promote or market your product, brand, or service. This is beneficial for SEO as it can increase click-through rates and search engine rankings. YouTube is the second largest search engine after Google. To reach your target audience, YouTube is the best platform, you just need to upload properly tagged videos on YouTube and it will work wonders for your SEO.
Impact on current business:
According to recent statistical reports, 63% of businesses and organizations have started using video marketing. Of that 82% of companies feel that this marketing method is an important part of their strategy. It is progressing rapidly and will reach new heights sooner than we think.
Benefits:
1. Easily accessible: There are several platforms for marketing. With mobile phones, the consumer can access videos anytime and anywhere which is not possible with traditional marketing like paper marketing. The marketer can reach the audience wherever they are at a lower cost.
2. Increase conversions and sales – Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales and can make you a lot of money. Recent studies show that 74% of users who watched an explanatory video about a product bought it.
3. Shows great ROI: Video production is neither easy nor cheap, so online editing tools are constantly being updated and improved to make them more affordable. 83% of companies show that videos provide a good return on investment. Better content is more necessary than good quality video.
4. They are emotional: the human connection through the video is more influential than the reading of facts in the text. They allow you to directly appeal to the emotional center of a person’s brain through music. With video, you can also attach a face to a concept.
5. It can build trust: YouTube has become the most powerful figure on social media to promote your brand. Some consumers are hesitant about buying products online due to fraud and cheating, but effective video marketing can present products in a more conversational way. Most consumers feel more confident shopping online after seeing a related clip.
6. Appeals to Mobile Users: Smartphones and video go hand in hand. Most consumers view them on mobile. YouTube reports show that mobile video consumption is increasing by 100% every year. As smartphone users are increasing every day and people like to watch videos on the go, the audience is getting bigger and bigger.
7. You can explain better: After launching a new product or service, create a video to show how it works, it will have more impact on users’ understanding of the new product than texts or facts. Therefore, product or service videos on the home page of the website do wonders to increase business.
Influence:
As video marketing has become an important part of digital marketing, the digital marketer must know everything about it. The marketing audience is increasing every day and every minute. Therefore, handling such an audience can be complicated, so a proper and effective digital marketing strategy is more necessary.
