The world of commerce is increasingly reaching through the web. With the mobile web becoming stronger and more sophisticated than ever, most businesses are now invariably focused on reaching their audience with a seamless and versatile experience.
User experience or more precisely ease of use is the most important consideration to ensure traction and engagement. It goes without saying that design plays a big role in this. While there is no shortage of creativity and innovation in ecommerce website design, the following trends can also help your brand stay optimized well into the future.
material design
The flat design has dominated for years simply because it ensured optimum ease of use and easy access. But as flat design became commonplace, Google introduced Material Design to bring some layers and depth to flat design. With material design, a product selling interface can allow for more layers and help with prioritization, as well as prominence in certain areas that deserve more action.
For example, the subtle use of shadows and gradients can accentuate certain CTA buttons and create a visual hierarchy for viewers.
More personalization from AI and machine learning
Artificial intelligence and machine learning are made possible by a series of sophisticated sensors that process multiple layers of user data. With devices learning about users and adjusting to their needs based on data feedback, websites and web apps could be more personalizable, whether it’s targeting users with notification messages or suggesting products with messages inside. of the application.
chatbot
Chatbots offer a complete paradigm shift for websites and web applications that deal with shoppers in real time. Designed to answer all relevant queries at every step of buying and browsing, it actually replaces the so-called customer service manual to guide users.
Also, designed to build a conversation with a personalized human touch, modern chatbots can sound really convincing and personable to drive customers to make better buying decisions. Throughout this year and beyond, chatbots will be a mainstay in the design and development of eCommerce websites.
dynamic search
For any e-commerce site, it is very important to make it easy to find products with minimal delay. Also, since the search results are the same for all users, many users may feel depressed as they need to achieve their desired ones with a lot of effort.
This is the reason why it is important to offer search results based on the user’s intentions and previous search history. Widely known as dynamic search, this new and easy search feature is expected to be a mainstay on e-commerce websites.
long scroll
Just think about scrolling down the Facebook newsfeed that seemingly goes on for miles. None of us get bored of scrolling down and finding new pieces of content as it continues to reveal more.
The long scroll, when entered into an eCommerce site, does much of the same thing by allowing us to see new new options as we scroll down. Also, scrolling down is a common action that most users are familiar with.
