Developing a working script is one of the essential elements of any health insurance telemarketing strategy. While many companies that offer telemarketing have scripts available, it is recommended that you create your own script, at least as a reference to get the qualified leads you want. There are many reasons behind this, including:
- You understand your prospects and their needs much better than any other script creator.
- The competition might have used blanket scripts and potential customers might have previously heard them.
- The script will be designed to generate the qualified leads you want and will not include additional questions that are irrelevant to your needs.
While it is important to use a script created especially for you, there are several approaches that can be used to improve sales.
- Simple scripts are generally the most effective telemarketing scripts. The prospect should know why she is calling and why he should be interested within several seconds of calling.
- Get to the point quickly, don’t go all out on a cold call, stick to the essentials.
- Keep the purpose of the call in mind when creating the script. If you’re generating a lead or scheduling an appointment, that should be the point of the call. Nothing else should be included.
Here is a basic script outline you can follow:
Hi, I’m NAME with XXX Insurance Company and we’re a local health insurance broker here in your city specializing in saving people like you a lot of money and improving your health coverage. With all of our plans, you can keep all of your current doctors!
Rebuttals to common questions:
- This is not a sales call, we just want to verify some of your information and get you a free quote that can save you money on health insurance. This will only take a couple of minutes and could save you thousands of dollars.
I just need to ask you a couple of quick questions so we can make sure you qualify and get the lowest rate quotes with the best possible coverage:
- Are you currently insured?
- (If yes) Who do you currently buy your health insurance from?
- How old are you?
- Do you use tobacco?
- Is anyone else covered with you on the quote? (wife or children)
- What is the best email to send quotes?
Thanks for your time. We’ll have one of our agents call you back with an updated health insurance quote, have a great day!
Once you’ve finished your script, it’s not set in stone. May require some changes based on telemarketer feedback to get things running smoothly after calls start. It is also important to write rebuttals for frequently asked questions that callers may be asked.
