Do you remember how the Internet started? It was just a network of text documents and almost all of us have witnessed the journey of the Internet. Things, of course, have changed for the better and the presence of images, audios and videos is commonplace now.
This changing face of the Internet has greatly affected marketing strategies and there is a great demand for innovative, informative, interactive and cutting edge marketing techniques. And what is better than animated videos?
Animated videos are a powerful tool with the potential to make a big impact in the world of digital marketing. While it may seem new to the uninitiated, the tech giants have been using it for years. Microsoft used animated videos to market MS Office and Windows, along with firms such as Apple, eBay, and Fujitsu. Later, Google caught up with the trend and launched an animated campaign in 2012.
Considering that the production cost is low, and also that these are more attractive and visible to the audience, the future of digital marketing would be full of all kinds of animated videos and it would not be bad to say that animated videos would work as a main marketing weapon.
Let’s see how animated videos can help increase website traffic:
Psychological impact
Up to 60% of visitors would prefer to watch videos, since they are available. Viewers are more likely to retain a video that describes the company’s commitment to its services and promises. Also, it’s a proven fact that people are more intrigued by videos; people tend to instantly connect with animated illustrations. This is why people who watch videos are 89% more likely to invest in a service or product. In any case, it is more convenient to watch videos than to read text.
Great potential
When it comes to animated videos, only your imagination is the limit. This form of media has a long-term livelihood. As a generally accepted rule, animated videos tend to be as short as possible. This is done in order to retain the customer throughout the video and of course to keep production costs low.
All you need to do is fully accelerate creativity and quality.
Complementing the brand image
Of all the complex channels available, digital production is one of the most versatile options for anyone looking to create a potentially viable animated ad campaign. These animations can be used seamlessly to match the existing company theme or image.
All told, online videos are the main source of traffic and income, accounting for more than 90% of Internet traffic worldwide. They are a long-term investment and should be used extensively by small, medium and large brands alike.
