Writing emails is an art and you will need to study and practice it. It won’t come overnight, and the more help you can get to create the most compelling and engaging content you can, the better off you’ll be.
Keep reading this article and discover 4 ways that show you how to write more effective email campaigns:
1. Write personally to each of your subscribers. No, I’m not saying you should go about writing an individual email to each and every one of your subscribers (you couldn’t anyway), but write each of your emails like you are. Always use the personal editing function of your answering machine and write all the emails that you upload to your answering machine, in a simple way; you are addressing a friend, so adopt the same attitude as you would with your best friend over a beer or coffee. However, don’t go overboard with the personal touch; use their name once in the header title and once in the body of the email to address them; because that’s enough. You want to make friends with them, without risking too much killing.
2. Send different campaigns from different sources. Create 3 capture pages, for example, and send your traffic to 3 campaigns. Now control and track which one is the most successful. The results you get will give you the data you need to see which of your email series was most successful and where you can focus your future efforts.
3. Variety. Send different email formats. You’ll have different things you want to convey to your subscriber and customer base anyway; Send information, giveaways, product offers, and surveys, but make an effort to give each email its own individuality and personality. This helps keep your audience engaged and eager to receive your emails.
4. Use different tactics with your emails. The options to use are for example; telling a story, a series of “how to” steps, a mandatory checklist, and a survey. Also use bullets or numbers.
