Do you find it difficult to attract new visitors to your sales website? With so many sites online these days, visitors have a wide variety of websites to choose from today. Getting and maintaining a steady stream of traffic to your website can be a daunting task.
Keep your chin up, because I’m going to teach you a few things that will help you in this area. For starters, keep your writing friendly, direct, and simple. Make sure you don’t go off topic.
People like to know that what they are seeing is going to help them in some way. It doesn’t matter which way this is – entertaining, teaching, gaming or whatever – keep it specific and mostly relevant, to avoid losing your audience.
If you are writing, say; a landing page for a specific product, know first that there are many competitors who would rather have their page read, rather than yours. What is my point here? Start by getting their attention.
A good headline is essential. What makes a headline great? First, it has to be interesting enough that they want to click on the title to see what it’s about. Second, (for a sales page) it needs to convey a benefit, something that will help them solve a problem, give them more information, or fill a need.
Third, the title should draw their interest to the body of the page. For example: if you needed to sell someone a pair of running shoes, how would you write a headline that would capture their interest?
Don’t just title the page “running shoes,” because there are tons of pages competing for that same visitor. How about something like “run faster” as a headline? Would that work?
Let’s see… it conveys a direct benefit, it may arouse their interest. How about “run much faster”? That’s better? Well, it makes a promise (that’s important) and as long as the product can deliver on the promise, it will work.
Well; so you’re looking at a page that starts with “run so much faster”, how can you start writing a short paragraph that will make them want to know more and want to read more in the copy? Here’s a hint: Use emotional triggers and copy that will “hit some hot buttons” that are of interest to the reader.
Something like; Do you remember the last race (100 yard dash) you ran in high school? How did it feel to see both the right lane and the left corridor leave you in the dust? Did you feel a little embarrassed?
Once the copy has taken this step and made them consider a small problem or event that happened to them, then present the solution. You get it – your running shoes. Use powerful words that make them pay attention.
As; “Never feel like that again. You’ll be the front runner, and the spectators will cheer you on (see buff) as you outrun everyone else.” (Benefit #2) This example shows how powerful, short, story-based copy can be used (very effectively) to sell a specific product or service.
No matter what your product or service is, using creative writing, you can write a great sales page by taking advantage of this method. Do you have a service to sell, instead of a product? No problem. See how your service has helped someone solve their problem.
Then use this strategy to create a short story for your sales page. Use a case study type of approach, except shorten the case study and make it “come alive”. Inject some vivid adverbs and make use of powerful illustrations in the mind of the reader.
In fact, you can make some customers “bite their nails” so to speak for your product or service using this problem/solution writing format. (Contained within an animated storyboard) It works.
Sales writers have been using this style of copy to sell products/services for decades, and even today, it’s still the best choice among sales copy styles, because it actually outsells other types of sales copy. . (By a margin of 10 to 1)
Why is this writing method the first choice for both buyers and sellers? For salespeople, it’s simply because it works so much better than other sales copy styles. What about the buyers? It’s simply because people love stories. Also, many buyers don’t like to be “sold” but don’t care one bit about “being sold” if they themselves; They are the “seller”.
