A strong backlink strategy is helpful in driving traffic to your website, but wouldn’t it be great if your first impression was a page that contained some of your main content? Backlink strategies are primarily focused on sharing links for all the content you produce, so people can come in to see some of your old, mediocre stuff. While you strive to put out spectacular content every time, there are always a select few that come out on top. Local SEO companies can help you create paths for online visitors to follow so they find your best content.
Here’s a look at what you can do with your web design to help drive more traffic to your main pieces.
Create internal routes (also known as links)
You’d be surprised how many websites don’t use an internal link structure. Most people aren’t going to spend a lot of time on your site doing research, so you need to point them in the right direction. You can see this being done on certain sites, where links to related content are implemented. You can also direct people to other areas of the site, such as the products page, the services page, or the about us page.
Tips for making internal links work
If you’ve done absolutely no internal linking on your entire site, then it’s a good idea to check with local SEO companies and consider having an internet marketing agency do it for you (especially if you already have hundreds of pages on your site). .
In the meantime, the following tips can be used to help ensure your internal link building efforts are successful:
- Use a tool like Open Site Explorer to determine the current link structure of your website.
- Create links to orphan pages, which are those that do not have a home page to link to.
- Start placing contextual links in all your blog posts, linking to other relevant posts on your website.
- Use keyword-rich anchor text for all your links to help boost your search engine optimization.
- Forget JavaScript and Flash links, as these are not crawled by search engine spiders.
- Use different colors for links to help users identify where links are in the text.
- Never spam a page with a bunch of links – it looks bad to visitors and search engines hate this.
- Make sure the links you add are relevant and add value to the visitor.
Building internal links takes time, but it’s worth the effort. However, if you don’t have the patience or are too busy to do it yourself, look for local SEO companies that can do this for you.
