Social networking sites are powerful additions to all small business marketing tools. But these have not replaced search engine optimization in order to increase the visibility of the website in Google and other search engines. Search engine optimization specialists recommend a digital marketing strategy that successfully combines social media with SEO.
The integration of 2 of the most effective internet marketing techniques can drive multiple channels of quality internet traffic and significantly increase conversions.
SEO includes both on-page and off-page strategies.. On-page techniques refer to the steps that take place on the pages of a website and are implemented to facilitate indexing by search engine bots and attract human readers as well. These include clever use and placement of keywords in the title, meta description, content, alt image attributes, and tags. Other on-page techniques that promote site visibility include content creation, site design and navigability, and optimized permalink structure.
Off Page Strategies they involve efforts that aim to create as many links from other parts of the Internet. Online directory listings, URL submission on Google and other search engines, relevant link exchanges, and sharing on social networking sites are some of the most productive off-page techniques.
While small businesses can use social sites without having their own websites, the true power of social media marketing comes to fruition when business owners use it to engage existing and potential customers or customers and increase site traffic at the same time. time.
Tips for integrating social networks and SEO
Search engine optimization specialists recommend creating and managing social sites while observing basic SEO techniques.
1. Create business profiles or accounts on various social networks, particularly where your target consumers are located. Clients and clients generally meet on Facebook, Twitter, and YouTube, while professionals keep in touch and share more specialized information on LinkedIn.
2. Register a profile name that matches your website or business name and includes a specific keyword. For Facebook Pages, a Business or Fan Page with at least 25 subscribers can register a special username containing the company or product name and keyword.
3. Activate the integration by inserting a code on your web page that will display your Facebook profile and allow site visitors to “Like” your page. Add a Twitter and LinkedIn button too.
4. Create useful content and post it regularly on your website. Make sure you have all the keywords in place before sharing your article links on social sites.
Social networking sites continually develop applications that improve integration. Taking the time to explore new features and manage consumer interactions will keep your digital marketing strategy current. Companies that recognize the need for social media integration and management have begun to create positions to fill these core functions or outsource them.
