For a network marketer, nothing is more important than generating new leads and keeping them to create new downlines. Let go of all those old ideas where you spent hours on the phone and engaged in discussions trying to convince a potential client while cold calling frustrations mounted. It sounds similar to banging your head against a wall!
Even when all your efforts seem to improve with a few prospects showing interest, take a minute to consider, are your bottom line showing healthy growth? Are you making enough profit to break even and beyond, so much so that your downlines have become firmly entrenched operators in their own right? If the answer is no, not really…keep reading…!
What you need is a predictable system that can help you generate real leads (and not just leads), convert them to build profitable downlines, and help retain them.
To generate leads through the Internet, remember a few marketing basics:
You are not just selling a product; you are fulfilling a need, so more than anything, it is important to identify to what extent you will be fulfilling that need.
People don’t have time, but if you can get their attention, they’ll make the time for you and you’ll have a ‘convinced’ prospect… business on demand. Top Tip: Potential customers are drawn to a business that spends time building relationships, rather than one that just advertises. Online marketing speaks of a complete paradigm shift from the old to what is universally known as web 2.0 marketing, where prospects are generated through attraction marketing rather than “chasing leads.”
Jump into this hottest social marketing phenomenon by joining like-minded MLM communities, where you can build business relationships and generate leads. Touch network intelligence: Categorize your important information. Make it short, sweet and exact instead of long.
Optimize SEO searches. Update to appear more often and generate leads. Use smart anchor texts (the clickable text in your link tag)…make sure your first two words are descriptive and engaging. Search engine results pages select links that match anchor texts with keyword searches.
Instead of breaking your lungs on the phone, log on to social sites and have interesting discussions about your favorite project. Post information and opinions while responding to others. Link Where You Can – Increase the number of incoming links to your webpage on various websites
Create an engaging profile, complete with music, pictures, videos, podcasts, and how-to blogs. Post comments regularly. Include information that will help them improve their lives and come across as positive proactive. Soon you will attract potential customers.
Collect email addresses and send interesting newsletters, offers and information. Address them as you would a dear friend. Personalize!
Create pop-ups with attractive and useful content to generate leads.
Use great technology like floating ads to bypass pop-up blockers launched by many websites. Now you can design your ads that look a lot like popups and will be seen by your targeted potential customers.
Seriously… the ideas are endless… all you have to do is network and network passionately.
