So you’re planning to create a membership site; but you have no idea how and where to start. Okay, do not worry! In this article, I’ll show you how to find the right market or niche to break into and create products that satisfy your members… All while monetizing your membership site.
Tip #1
For lasting success with your site, choose a niche that:
– You’re passionate about it.
– You have intensive knowledge in.
– It has a high profit potential.
– It has a healthy level of competition.
You can skip the passion or knowledge requirement if you’re looking to outsource the bulk of content creation or service tasks to highly-skilled freelancers.
The important thing is that your target audience must be willing to invest money in what you are offering. They must be desperate or passionate about the subject. Examples would include people with hobbies, collectors, or those who want financial security.
If the market has strong competition but you find it worth pursuing, you must have a Unique Selling Proposition (USP) to gain an edge over your competitors. Analyze how your offer or products differ from the rest. If you can’t find anything that makes your product unique, create your own USP. For example, you may find that most of the sites in your marketplace only offer eBooks; You can get the advantage by offering audios or videos, in addition to eBooks.
Tip #2
Don’t create your products without doing extensive research on your market. Most marketers make the mistake of falling in love with a certain niche, creating products related to that field, and then finding the audience to sell them to.
This is a big mistake, as they might later realize that they only have a few prospects to market to. You first need to find an attractive or in-demand target market, before diving neck-deep into building your website and products.
Tip #3
A membership site will mainly involve you providing products on a consistent basis. Therefore, it is recommended that your niche can expand into many other subtopics.
For example, if you are targeting people who are passionate about their physical appearance, you can offer your members various products on related topics, such as acne prevention, skin lightening, increasing height, etc.
Tip #4
Know the limitations and opportunities to venture into a certain field. Would it be practical to create products in multiple formats: eBooks, audios, or videos? Could you hold web or tele-seminars with your members? Can you easily find add-on marketplace JV partners or affiliates who can help you promote your membership site? All of these need to be taken into account before continuing your endeavor.
Tip #5
Some people find it difficult to brainstorm what field to enter, so here is a list of potential markets to get your creativity flowing…
Trip
Beauty
Body-building
Rising children
real estate
Photography
To fish
Gardening
invest
collectors
Careers/Jobs
Video game
Have a date
Cars/Planes
weightloss
farts
Music
Business Administration
Tip #6
Money has always been a motivational tool. So here is a strategy you can use to attract more members to sign up:
Offer private label rights or resell rights to your products. A Private Label Rights (also known as PLR) license allows its members to change the content, resell the product, or do almost anything with it (unless you set certain restrictions). A resell rights license allows your members to resell the product (your customers and any subsequent customers could also resell them if you have master resell rights).
You could also provide reports that they can rebrand with their affiliate links to their main products. Members can give them away or sell them. They could earn good affiliate commissions, while you automatically benefit from their efforts.
Many people from different niches are not familiar with selling products online, so it would be better if you could also create reports, audios or videos that give them step-by-step instructions on how to generate traffic and make money from these products. .
Tip #7
You could stumble upon a potential goldmine niche or best-selling product creation idea by paying attention to the biggest trends and news.
Here are some ways to stay up to date with the latest news and trends:
– Browse social bookmarking sites, article directories, blogs, and forums to see what’s hot. For example, you can go to Digg.com and see if the sites with the most Diggs might be potential markets that you can do more research on. Similarly, you can see which articles have the most views, which blog posts have the most comments, or which topics are mostly discussed by forum members.
– Use Google Alerts to get the latest tips, blog posts, articles, and other information related to your field of interest. You can set to receive these email alerts daily, weekly, or monthly.
– Some websites will notify you when new trends or stories emerge. They include: news.google.com, news.yahoo.com, msnbc.com, cnn.com, trendwatching.com, cnet.com, and pulse.ebay.com. Some of these sites offer RSS feeds that you can subscribe to, so you can be automatically alerted to important updates as they arrive.
– To find out what products are currently in demand, check out the best sellers on Amazon.com or eBay.com. Browse magazines in your field of interest and see which ads keep popping up issue after issue.
– Find out what keywords people are typing online. Use keyword tools like freekeywords.wordtracker.com/ and adwords.google.com/select/KeywordToolExternal.
The free Wordtracker tool shows you how many people are searching for your chosen keyword (and its related keywords) on a daily basis. Pulls data from Dogpile and Metacrawler.
Google Keyword Tool has more features. You can find synonyms for your keywords. You can gauge the profitability and competitiveness of a market by looking at how many ads are placed for certain keywords. You will also get an idea of the search volume that is being done for those keywords, both locally and internationally.
I hope these 7 tips help you find the right market and create the right products for your members. Remember to provide insider information that is not freely available on the Internet, so that your members feel like they belong to an exclusive group.
And, of course, be results-oriented and over-deliver. If your site claims to help them lose at least 10 pounds in 30 days, strive to help them lose 15 pounds or more. Take them by the hand if necessary. At the end of the day, your special treatment will be worth it.
