Have you ever tried to watch a commercial video or ad without music? If so, you may have thought a few things: that it was different because of the silence, but you seemed to like it, or didn’t care at all, so it was easy to go about your daily activities. a second thought as to what the commercial was selling. Ninety-five percent of the time the latter happens because music is an almost certain way to create emotion and mood in video advertising.
When it comes to ads, music has the power to create better moods in video commercials, as well as bring a more personal touch to these ads. As a result, it gives a better impact to your target audience, therefore promoting products and services effectively.
While visuals may be appealing to marketers’ target consumers, the use of music in video media advertising tends to create a more lasting impression in the minds of consumers, providing a great opportunity for for companies to build a positive brand or company image.
set the mood
Simple video ads can sometimes set the right mood when they don’t have music. Of course, there are some scenes that can be perfectly shot and produced, but music enhances this mood and ambiance in any video medium, providing a great complement to these scenes and stamping a long-term impact on the audience’s mind. .
Consider this situation: There is a video of a woman who appears to be standing in the middle of a crowd. Just with the video, it doesn’t seem to mean anything. There is also a great chance that people will just forget about it, thinking that it is just a boring video. On the other hand, the music app in this ad would create a deeper environment, something that would better connect with the target audience. Slow music in this situation would create an atmosphere of sadness, as if the woman was sadly waiting for someone. On the other hand, upbeat music would set a more positive and outgoing mood, as if the woman was soon going to do something fun.
Suggesting the right emotions
The use of music in video commercials also suggests what the audience or target market should be feeling when viewing these ads. Without music, people sometimes get confused about how they should react to these ads. Music in video ads makes sure that your desired feelings are conveyed to your audience by suggesting certain emotions. It doesn’t push the feeling out onto your audience too much, but it acts as a way to make your audience think about what they should be feeling as suggested by the music. Music in video media ads therefore helps marketers and advertisers to tell the target audience what kind of feelings should be felt in these video ads.
evoke stronger emotions
The simple emotions found in video ad scenes can be further enhanced through the use of music. A scene of a sad woman would be even sadder with the right music and can evoke more intense emotions in your viewers. Music can greatly affect the effectiveness of these video media ads because they can make the audience identify with a particular emotion or feeling. Influencing people’s emotions through music will make your advertised product, service, or company relate to a particular strong emotion, such as happiness, mood, energy, or love.
Catchy melodies tend to leave more lasting impressions.
Admit it: once in your life, you may have had music stuck in your head because it played in some video ad. Months or years later, you still remember that particular product, service, or company every time you hear the music. People tend to link music, brands, and companies, which shows just how effective music can be in video ads compared to using just text or images. Advertising in video media and commercials with music invest in long-term brand or company images in the mind of the consumer.
Video ads, which tend to be the most effective, almost always balance the use of audio and video. Music can enhance audio and must offset video to effectively convey marketers’ intended messages to their particular audiences.
Some ads are better without music, but these are very rare and always on a case-by-case basis. Most of the time, the best ads that leave lasting impressions are those with perfect mixes of audio and video. The next time you see a video ad, consider muting the audio. You will see a different message and effect compared to seeing it with the audio and music.
