Marketing is not just about going from house to house promoting your products and services or paying thousands of dollars just to have a TV or radio commercial air to let people know you are launching a product. With the help of the Internet, business owners, manufacturers, and people looking for work at home jobs will find that marketing can be done without spending too much money while still being able to earn extra money.
The Three Common Types of Internet Marketing
There are actually three types of internet marketing and I will cover each of them in detail. Then you will have enough information to help you decide if this business is for you and if you will benefit from more than one, two or maybe all three types.
1. Video marketing
This advertising strategy is similar to how television commercials work to promote a specific type of product or service. The only difference is that video marketing is now making its way into the digital world. It is seen as a means of reinforcing an existing marketing campaign to help remind Internet surfers of the products that are available. You can also earn more money by accepting ads that you can include in your video posts.
Advantages of Video Marketing
Social media friendly
It doesn’t take a rocket scientist to figure out that videos about product promotions and sponsorships can spread through social media. In fact, people can even hire social media fans to spread videos by posting them on their walls and tagging their friends as well. Imagine a Facebook wall without tagged posts in the form of movie trailers, music videos, slideshows, and product promotions. It would be super boring and absolutely simple.
Economic
This is considered one of the friendliest marketing strategies in terms of working within your budget. So if you’re looking for a cheaper way to further promote and support your existing ad campaigns, these videos can help you in a really big way. Posting on social networking sites like Twitter, Facebook, MySpace or Orkut is completely free. Merchants may work with you by paying you a commission just to have their products advertised through your YouTube videos.
style friendly
Forget using old school flyers and sticky posters to market your business, services or creations. Now you have the option to advertise in style through internet marketing. People who want to stay connected and find everything they are looking for in an instant will find video marketing to be a really effective and useful way to shop and search for services without much effort.
Location and goal friendly
You can specify your target audience as well as the locations where you want your videos to be displayed. This works regardless of whether you have a local business you’d like to promote or you’re hired to make videos for businesses nationwide.
Disadvantages of Video Marketing
There are several things that you could call limitations in terms of using video marketing as an internet business model. Consumers will not be able to physically take a sample of the products you are promoting. If you are the one in charge of creating the video, you must have the necessary skills to make the video ad so that the final product is impeccable. Another thing to keep in mind is that some videos are believed to be scams, so be careful about the ads you respond to.
How to start video marketing
Run a profitable business venture through video marketing and this is how you can be the king of internet business:
I) Be a master of video editing. If you love making videos and have the skills to turn simple stories or concepts into amazing videos, this is the perfect business for you. Be creative and you can be successful.
II) Invest in video editing programs and software which can be quite easy to find. There are some that are very sophisticated and expensive, but you can also buy software that is very affordable, easy to use, and can also create fantastic video effects.
III) Find your target market. Remember that you can choose what kind of videos you want to make, so think about your concepts, ideas and the types of products you want to work on.
2. Email Marketing
There is extra money to be made through email marketing. If you’re constantly online checking your emails or chatting with your friends, email marketing can be your way to earn enough to start a permanent internet business. You can send emails to promote products, services and events. Email marketing can help retain loyal customers, so you need to appreciate the business value they bring.
How will you earn money through emails?
Email marketing requires you to have a target list of recipients – a list of people who are scheduled to receive your email advertisements. If you work for an online company that usually sends newsletters and virtual coupons to their customers, you can get their updated list from them. To organize your recipient lists, an autoresponder can be of great help.
You should also collect new email addresses by getting people to subscribe to your emails. So how can you convince guests to sign up? You can send gift cards, coupons, newsletters, articles, ebooks, and other useful products that will be of some benefit to them.
Once you have a regular email following, you can make money selling good quality products or services to your list of subscribers. Be careful not to go overboard with commercial emails or people will unsubscribe very quickly.
Choose from three types of email marketing: direct email, retention, and advertising to other people.
Advantages and disadvantages of email marketing
This is a business that you can run without spending too much money. This low-cost business can help you make money faster than you can get a dollar out of your wallet. You can also reach your target customer instantly. Another nice thing about email marketing is that you can add a touch of creativity through personalized emails.
Businesses also use this type of Internet marketing to reach many people without spending too much on postage or hiring people to distribute flyers or put up posters. At the same time, including complimentary gift coupons in your emails is a great way to keep your loyal customers happy.
On the other hand, there are several disadvantages to email marketing. Sometimes internet connection failures can cause email delivery failures, so your list members don’t receive what you send them. It can be dangerous to send the same email more than once in case it is considered spam and you are marked as a spammer. If this happens, you will be completely banned from your virtual mailboxes.
Spam also started the dispute between email marketers and the law. Due to the increase in the number of hackers and spammers in the virtual world, laws have been passed to punish those guilty of spam.
3. Item merchandising
Write your way to a successful internet business through article marketing. This viral marketing tactic is all about writing and hiring freelance writers to compose featured ads and articles to promote your business, products, and services. These articles are often keyword-focused, which means that when you are writing for a client, you will be asked to compose your articles around specific keywords or phrases. These words are then linked to the client’s actual website.
Tips to start making money through article marketing
Remember that if you want to make money through this internet business model, you have to be specific with what you write because article sites like About.com and eHow.com are very particular about the content of each article they receive. If your posts have passed quality checks, you can be sure that you will be paid for your work. All important information should be included in your articles and a resource box should be added if you are quoting lines or phrases from existing internet publications.
You also need to find clients who pay regularly and agree on what that basis will be. If you’re wondering how you’re going to get paid, there are several ways to receive money from customers. They include: direct deposits, credit cards, moneygrams, and online payment transaction sites like PayPal.
Advantages and Disadvantages of Article Marketing
If you are seriously thinking of writing articles, you must understand the benefits that you can get from this business. One positive thing about article marketing is the fact that finding clients is not that difficult, although it will depend on how much you are willing to accept to get the job done.
There are tons of legitimate online job postings for content writing, so there would be potential jobs available most of the time. Another great thing about this is that the payment can be received instantly. Depending on your agreement with your clients, you can receive payments immediately, weekly, bi-weekly or monthly. Experienced writers should be able to write on a wide range of topics. The more flexibility you have in this area, the more work you can do. Work can include: articles, blog posts, product reviews, news, product introductions, e-books, white papers, resumes, and much more. Your work week will be full of variety and new things to write about.
When it comes to the “cons” of article marketing, there are several points that you should also be aware of. Since there are thousands of article writers vying for jobs, there will be times when you will be offered low rates. This means that there is no guarantee that you will earn thousands of dollars at a time. The chances of having duplicates or articles with similar content are very high. You may end up revising your material just to meet customer requirements.
