“Ignoring online marketing is like opening a business but not telling anyone.” – Anonymous
Nothing sums up the brilliance of online marketing in today’s world better than this quote. Online marketing is all about being in the right place at the right time. With virtual space invading every nook and corner of our lives, this is where you’ll find your audience.
Online is the place to be
From social media to e-commerce portals, our current generations wake up on their phone screens, getting excited only through beeps and blocks. No one physically meets or greets anymore, instead we just like and comment. So like any good marketing strategy that starts with going where the customer is going, now is the time to go digital. Online marketing has become all the rage, an ultimate marketing must-do for all multinational companies. Online marketing companies and services are the most sought after by large corporations. The benefits of online marketing compared to its counterparts: Traditional/offline marketing, is so shiny and shiny that it has become impossible to turn a blind eye. Let’s review the main benefits:
- ‘The world is your stage’: With online marketing services, your reach is truly magnanimous. It expands in terms of demographics and relevance. Deep pockets and a strong bank account are no longer the requirements to attract attention and sell products. For example, a local farmer on one side of the world can now take his produce and display it online to reach a potential customer living on the other side. All you’ll have to do is use the internet to market this product, along with some smart SEO strategies to get you in the right crowd.
- ‘Laugh all the way to the bank’- No wonder rappers all over the world dish out those catchphrases, so often. After all, how can anyone get away from the fact that every business and corporation is what the world works for: ‘profit’, meaning income, return, money? So when the results are so enticing, who wouldn’t jump in? With the ability to reach your target audience directly and personally, sales will increase by default.
- ‘Direct from the horse’s mouth’ – With digital marketing you can document every movement of your consumer. In the virtual space, everything becomes transparent: the good, the bad and the ugly are visible to all the judges. Without beating around the bush, you’ll get immediate feedback and an instant report on your product’s performance. You can communicate directly with your client and create a personal bond. Services can be customized. Also, since everyone is online all the time, being in this place will make you more visible.
- ‘Marking your territory’ – Digital marketing promises to drastically reduce marketing costs. Beyond all the other benefits, the Passover from traditional or offline marketing to online is bound to be tremendously affordable. Your online marketing agency will help you choose your audience and invest in reaching only them. It will also reduce your cost per unique user. For example: while an investment of AED 5,000 in a billboard or event sponsorship reaches about 5,000 potential customers, an online campaign through a viral video on social media will keep 10 times as many.
- ‘Something for everyone’ – The online marketing space is not reserved for who’s who in the business world. Even a small business or a start-up can make a profit in its entirety. That is the beauty of this medium. Such an opportunity presents a fair chance for companies to prove their value based solely on the quality of services/products. For the first time, a small business can compete with the big fish in the market for their money. Making it an all-inclusive environment to do business.
- ‘Survival of the fittest’ – The business world is booming, everyone wants a piece of it. So to survive this crazy race you have to always stay one step ahead. Being digital gives you direct insight into your markets and demographics. It gives you the opportunity to gauge the movement of your competitors and plan a rebuttal. Online marketing companies help give your brand the edge and shine of the new age. Hence, you assure the consumer that the products/services you offer are state-of-the-art and completely avant-garde.
