A trademark is the identifier of your company, it protects the ownership of your name, logo, slogan or any brand that you can use to identify your company’s product or service to the consumer public. These are just a few of the reasons why you need to protect your brand:
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Your trademark registration gives everyone constructive notice of your ownership. In my opinion, this is one of the reasons, if not the most compelling, to register your trademark. With notice, a third party searching for a trademark identical or similar to yours will see that you already own the trademark and will therefore be notified that the use of a trademark identical or similar to yours may result in trademark infringement. registered. The third party is advised to find a new and different brand. With such a notice, registering your trademark avoids potential conflict in the future.
Social media
Social media is an important resource for many companies. Customers search for brand names on various social media sites, including Facebook, Twitter, and Pinterest. Every social media venue has policies to protect against inappropriate activity, including inappropriate marketing. Unfortunately, the practice of one person (s) or entity misusing another company’s name or brand on social media for financial gain, for example, is not uncommon. Such inappropriate practices can result in the venue suspending the offender’s social media account. Check the site policies for more information. However, I have found that when you complain on a social media site about such wrongdoing and claim that someone else is using your brand without permission, the social media manager responds with a request for proof of ownership of the brand in question. A trademark registration is convincing proof of trademark ownership.
Brand loyalty
Registering your brand shows a commitment to your brand and shows your customers that commitment. The goodwill that can be developed through such commitment is invaluable to a company.
Cybersquatting
Cybersquatters register domain names that are identical or similar to the trademarks or well-known brands of other parties for the sole purpose of selling them (to the rightful owner) for a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to sue and collect damages from people who register a domain name that is identical or similar to their trademark.
Trademark renewals
Trademark registration can continue as long as you continue to use the trademark in commerce. There are some companies that have trademarks that are over 100 years old.
Trademark registration may not be for all companies. However, there are many compelling reasons to protect your brand in the same way that you protect any other business asset. A trademark is your company’s brand, your identifier. Protect it with trademark registration.
