With a steadily increasing market share of up to 72% and operating more than 730 websites for foreign companies, Baidu has been the first choice while being recognized as Google in the West. Like Google, Baidu is ubiquitous in China and that requires you to have a commercial presence on Baidu. Regardless of whether it is SEO or SEM, without being on Baidu, your business project will simply be at bay in no time.
In a nutshell, since you consider having a web presence optimized with Google Page as crucial to enhance your business identity, brand awareness or establish authenticity, being on Baidu should be taken very seriously to reach millions of search engines in China. So, when you intend to expand your market through search engine marketing in China, consider the following points diligently to enjoy consistent SEM success on Baidu.
Find the most relevant keywords
It is worth noting for any business group, be it a large corporate company or an SME, that the mainland China digital market is completely different in all terms. It will not only be surprising but also challenging once you find out that Google is nowhere in China. In particular, all popular social pages in the West are banned in China with the implementation of the China Firewall. But while you’ll find China’s largest search engine, Baidu, which has over 72% digital market share and is most preferred by foreign companies, Baidu’s trade policies are extremely complex, particularly for foreign groups. That’s why; Your priority should be to work with a Chinese digital marketing agency that will help you in all aspects.
Since finding productive keywords is the first key to unlocking Baidu SEM successfully, the agency you hire will assess the nature of the business, the products/services, the target audience, and at the same time carry out the necessary research activities of their groups. rivals and consequently you will get the most relevant and useful keywords to rank better in SEM ads.
Go with Baidu Shangqiao
Baidu Shangqiao has been beautifully designed for Baidu SEM users to enjoy a series of advantages including online social games, microblogging submission, music listening, forum graphics, movie viewing and search engine shopping experience that naturally increase traffic to any PPC ad page.
In addition to the most precious QQ chat tool, Baidu Shangqiao is equipped with tools that help users enjoy real-time customer support, make inquiries, share their product experience, and more. With more customer engagement, your business gets a high CRT rate which helps increase your Quality Score and get a lower bid price with higher positioning on ad pages. Shangqiao’s free and easy-to-use service works amazingly to enhance the experience of Baidu’s users.
Using forums, interview session
Since the Chinese community spends a considerable amount of time every day on the forums to review more than people in the west, having a business presence through the forums should be a big concern for you. Practically, people in China rely on feedback from their like-minded social circle and other consumers before making a purchase decision. Therefore, you should do everything you can to maintain your business’s reputation on the forums by encouraging users to promote comments and incentivizing them through various means to post their reviews.
Similarly, consider having a Q/A session, which is a smart, persuasive, and effective way to gain customer trust. Launch programs online and produce them via video/audio while focusing on your product features by getting answers from users like your question directly, making people feel secure about your reliability, product quality, and after-sale services. Engagement is a major concern for Baidu when determining the position of its business ads in search engine marketing in China.
Westwin provides digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To learn more, visit https://adstochina.westwin.com/who_we_are/index.shtml.
