Structured data is the next step in testing relevant data for search engine spiders. Structured data provides synthesized data to web spiders when they crawl your website so that rich and informative snippets can be generated for the viewer. All this process speeds up the search and the user obtains more refined information. Today, everyone is hungry for information. Everyone wants more information at a much faster rate. However, search engine crawlers are limited in understanding the content of your page.
They are not humans but bots and therefore cannot understand the interpretations of words. But finding the best and most relevant result for search engines is still your task. This limitation now plays an important role in the selection of pages to be displayed on search engine results pages (SERPs). Search engines have started to take a proactive policy of synthesizing this information at a relevant level so that the end user gets more accurate information and does not have to rummage through a multitude of useless results that appear to be similar.
With the increasing reliance on mobile search, this has become even more important as the patience, time and resources at the end user’s disposal have become quite demanding. Structured data allows search engine spiders to crawl your website and locate relevant information with the same “intent” as per the searcher’s requirements.
So what is structured data?
Structured data is the refined and categorized data that makes the content of the page clear to crawlers. It categorizes page content under predefined parameters so that search engines know what the searcher is being served. Structured data places an emphasis on making search engines understand the content of pages accurately so that they are no longer the means of displaying random snippets of the page tricked by cleverly placed keywords, but rather actually know the content of the page. in detail. The structured data is available to crawlers in the page’s HTML markup from where they can generate rich snippets of the page for the viewer. If your web page has structured data, more accurate information can be displayed to the viewer.
how does it work
Google’s structured data markup tool might be the starting point for you if you’re completely new to this concept. It allows you to identify different types of information and label data fields accordingly. Structured data focuses on explaining the intent of the web page content. For example, if your web page reports on an event, it will show it broken down as an itinerary so that the user spends less time searching for the exact details. Therefore, semantic markup is used to quantify the information provided by you into a coded language that search engines can easily infer and generate relevant data.
how is it done
Search engines like Google, Yahoo, Bing, etc. They have been presented in a coordinated way to promote structured data so that the user can easily obtain the most relevant information. To this end, Schema Markup uses systematic data so that information can be made available in an easy-to-swallow way and still be highly relevant.
How does it help SEO?
Providing structured data on your websites can be the best way to stay in the good books of search engines as it has multiple advantages.
• High Relevance: Structured data allows search engines to select highly relevant pages for searches. Now this saves a lot of user time. But it also helps businesses. Businesses get relevant traffic that is highly interested in their products, services, and information. This can really help your SEO campaign as you get qualified traffic.
• Low bounce rate: Due to the higher level of relevance, the bounce rate of visitors is greatly reduced. This is really important as a high bounce rate can negatively affect your search engine rankings that no business would want to have.
• Higher Conversion Rate: Higher qualified traffic brings a higher conversion rate as an added benefit, which is good news for any business. All SEO effort is usually directed towards attracting qualified traffic that can be converted into business. The traffic given by the structured data helps you in this endeavor. It gives your overall ranking a boost because Google and other search engines see conversions as a sign of approval of your products and services.
If you’re not already using structured data, get started now. Structured data is the future that has immense potential. The way search engines perceive information and the kind of importance they place on relevance, the time is not far off when websites displaying indecipherable or inconsistent information will be lost to oblivion. Providing relevant information is the essence of the Internet when, some two decades ago, Bill Gates wrote that on the Internet ‘Content is King’, he had categorically envisioned it in predicting it. Search engines go a bit further and focus not only on providing content but also relevant content for users.
