Everyone who has a home business knows that they need a blog.
You need content to compete.
But not just any content. And NOT just “any” blog.
You need content that is continually updated with topical and timely content that keeps your audience engaged, entertained, interested and inspired.
What most online marketing gurus won’t tell you… is that it is NOT an easy task.
It sure is easy to come up with a funny post, or a contrarian position, or some controversial content that will generate some buzz.
But maintaining that over time is what keeps MOST blogs in the basement, at least when it comes to earning what they’re worth.
I want to challenge you to think a little differently.
The truth is, if you’re blogging to build your brand, your business, and your bank account, you do NOT need to create large amounts of great content to build a large audience.
Instead, you need to strategically create content and also serve multiple teachers simultaneously. (your readers, social networks and search engines alike)
I’m going to give you 2 super simple strategies that are NOT used by one in 500 bloggers, and that will radically improve every element of the above in one quick spin.
In fact, I’ve personally used this exact approach to rehabilitate, rejuvenate, and revive a lot of dull, boring, and just “dead” blogs…both for myself and for our clients, and without really needing to write much more than usual.
Crush it with questions and answers:
Q&A sites STILL do amazingly well in 2012. Do a search for any topic under the sun…and I guarantee you’ll find at least one Q&A site on the first page of results, often on the top page. first points. (YAHOO ANSWERS being the most omnipresent of the group)
The truth is, there are simple plugins you can get for free that will emulate that exact approach and you can literally add 10 questions a day to your blog in under an hour. (that’s 300 a month if you keep going for 30 days)
A great TIP? Go ahead and use the 100% free Word Tracking Questions tool… as it will give you the EXACT questions being asked in your niche, word for word. Just add those exact questions to your Q&A section, and you’ve got a delightful long tail of “perfect match” keywords that your competition won’t have.
Build it with Buddy Press
If you haven’t used it yet, BP is a free plugin that turns a standard WordPress installation into a full-featured social network. The benefit is that as you sign up new readers, they will naturally create a lot of content FOR you, by virtue of sharing their thoughts, opinions, or activities in the niche.
I can’t understand how incredibly easy and effective this is as Buddy Press takes about 15 minutes to set up, and about 5-10% of your traffic will sign up to your site and create a profile, add interact with your content and community .
Remember, this is all FREE content that you don’t have to pay for… it’s natural, unique, and 100% user-generated (which is the holy grail of SEO in 2012 and will continue to be more important for years to come).
