When you launch a blog, it’s like a single house built on an island. You have to tell others about your blog so they know it exists and you also have to be strategic about it. There are many ways to increase traffic to your website, but some are better than others. If you want long-term website traffic without breaking the bank, you should start implementing the methods outlined below as soon as possible.
Post unique content regularly
Regularly posting content on your blog or as guest posts can greatly benefit you in many ways. First, it establishes you as an authority in your field. Second, you are constantly in front of your potential customers and readers. Remember, statistically speaking, it takes up to 7 times to expose a product or service (ie your blog this time) to your avid readers before they take the desired action expected of them.
But writing articles and blog posts involves a lot of hard work and variables like time to research ideas and write. Also, content marketing is another element in this process of actively promoting your blog in your industry. You don’t just post your articles and relax; thinking that everything has been done and well. You need a strong content strategy to deliver the products.
If you’re a blog owner with a passion or talent for writing, that’s fine. Researching blog post ideas and writing content won’t be a problem. But if you hate writing, you can partner up and hire a freelance content writer to do it for you. Depending on your niche and the competition for your target keywords, you need to create a tight content program and follow it closely to stand out from the crowd.
You don’t just write and post content on your blog for the sake of it. Nope! You need to provide solutions to the problems your target audience is facing in your blog post. You may not answer all of your reader’s questions if you have a product or service that you are selling to complement the blog post you have published. Yes, you may not deliver all the information your readers are looking for, but it should be enough to show that you are the expert in your field.
In order for you to target the relevant content your readers are looking for, you need to follow trends in your industry, spend time with them in online communities where they congregate and listen to their concerns, and so on. There are tools you can implement to make your job easier. Include Google Trends, keyword research tools, niche forums, or email marketing software.
Junk mail
Blogging marketing is a never-ending task if you want to continuously experience business success online. The biggest challenge you will face as an online entrepreneur is that you can only get so much done in one day. So, if website visitors come to your blog and there’s no way for you to get their information and use it to engage them in the future, you may have lost potential customers forever.
However, with email marketing software, you have the opportunity to get the email addresses of your readers who are willing to listen to you again in exchange for a free gift from you. Basically, the giveaway must provide a solution to one or more problems that your target market is looking for answers to. It could be a free eBook, a video, a podcast, just to name a few.
In order for you to seamlessly set up an autoresponder, you need to invest in the following items:
-Register a domain name
-Buy web hosting
-Subscribe to a trusted email service provider (ESP)
Investing in the above items must be less than $30 in monthly out-of-pocket expenses. This will help you create a website, install a WordPress blog, and publish articles on your blog. From there, you can continue to increase your website visitors and communicate with your email subscribers at will.
You can promote your blog posts, products or services, affiliate products, or even survey your email subscriber list as long as you keep them interested. Personally, I have been on the email list for over five years and still counting. I have invested in ebooks and videos from these product owners. It’s as simple as that!
Share your content on social media regularly
Now the smartest way to spread the word about your blog or what you are doing is through social media. I’m talking about Facebook.com, Twitter.com, LinkedIn.com, etc. Through these social networks you can inform your connections (and their connections) about the latest things happening in your online business.
I know what you’re thinking; you can’t be everywhere in your internet business. That is why you must continually analyze the numbers to see if your business is profitable. Many website owners and bloggers outsource these tasks so they can focus on the key result areas of their business. If you conscientiously follow the above top ways to increase website visitors to your blog, I can assure you a positive ROI (return on investment) in a matter of months.
