It was in mid-2008 that Google decided to release actual monthly search data, much to the delight of most internet marketers. Prior to that, Google refused to release the actual numbers, only marking searches as low, average, or high. I had to rely on other very expensive keyword research tools to get the data, but again, they weren’t accurate as Google searches weren’t included. They only crawled the smallest search engines. And as we all know, Google commands 80% of the global market share for searches performed on search engines.
Google AdWords Keyword Tool is a very useful and important tool when doing keyword research or online market research for any business. If you’re planning to start a new business, it’s essential to do a quick review of this tool to see what people are searching for each month. It could potentially save you a lot of headache, money, and cost, and point you in the right direction as to what products or services to offer.
It shows you which products are in high demand, and you can also see the demand trend, whether it is going up or down, whether the demand is seasonal or stable throughout the year.
For individuals or corporations who want to sell only in a certain country, the Google AdWords Keyword Tool also allows you to specifically target country by country. You can select the country you want and enter the keyword of the product you want to sell. Then click the “Get Keyword Ideas” button. It will generate the data for the keywords you have selected, as well as related keywords in addition to your keywords.
It’s my practice to do a quick check with this site just before buying a domain name to make sure I’m targeting the right keywords in a niche where they’re in high demand. It is also very useful when running pay-per-click campaigns or performing search engine optimization (SEO) efforts.
The Google Keyword Tool shows you products or areas where there is demand. Of course, if you have enormous resources and the muscles of the marketing machine behind you, you could enter a market where there is little or no demand, and try to build demand for your product from there. If you’re successful, keywords or related keywords for your products will show up in Google Keyword Tool the following month as millions of people search for your brand online. But, as a warning, it’s a mammoth uphill task.
