Do you want to know how you can get more customers to try your products or services? Getting new customers is one of the most important aspects of any type of business, especially if your business is new. Below are two tips I want to share with you today on how you can get more exposure for your business.
1. Write and submit advice articles.
One of the most effective ways to get a lot of exposure for your business is to write and submit advice articles to various publications. Newspaper and magazine publications are always looking to publish useful articles that can benefit their readers.
If you can give a tip of two on how to solve a certain problem related to your services, then readers can not only get a lot of value from the article, but they will probably be interested in the services or products that your company offers. offering. However, be sure to leave your contact details at the end of the article.
2. Sending press releases.
Similar to the strategy above, sending out press releases is another great way to get a lot of exposure very quickly. There’s a difference though, press releases are generally meant to be newsworthy, unlike a regular article you could write about anything as long as it’s informative.
With the press release, the information is often time sensitive, such as an announcement of a company opening or an event. One note though, newspapers generally publish releases that are of interest to readers, not to sell to their readers. However, this is still a very powerful form of marketing strategy.
While both strategies can be applied in the real world offline, I believe they are much more popular in the online world. The article you are reading right now is the best example.
