I have very important information for all tennis club owners.
You should use telemarketing to expand your market reach.
It is cheaper and also faster to implement.
But it should be used in a strategic way that helps you attract more leads and stay in touch with all of your members.
This also means you need to train your staff on how to use the phones for incoming calls, outgoing calls, and lead-generating calls.
Good.
Here are 3 ways you can use your phone to grow your tennis club.
1) Lead generation.
Many tennis clubs just sit back and wait for prospects to call them or wait for one to see their advertising.
Instead of going online and researching companies that would be ideal prospects and contacting them on the phone.
To eliminate the risk for them, make your offer a free event for the company and even serve cheap food after the event.
Your club should create a list of the top 25 prospects from local businesses and schools that you would like to have as members of your club.
Then contact them and schedule a FREE event.
You could use this one alone to triple your earnings in 2 months!
2) Along with direct mail.
This is a great way to use the phone after you’ve used direct mail.
Prospects already know your club and your offer, so they’ll be more willing to hear the details of that offer.
But as I said before.
You must train your staff on how to use the phone for prospecting.
He must be positive and very attractive with the prospect.
A side note.
Make sure they never give up on any leads in your pipeline.
After a direct mail has been sent.
Your staff should continue to follow up on every lead or prospect.
In most cases.
They shouldn’t have to worry about this if you train them properly and have a free offer for the prospect.
3) Thanks, Call.
The moment someone signs up for your club.
“Have your staff call them the next day and thank them for joining and tell them you’re committed to giving all of your members the best service possible.”
When you do this.
Subconsciously, you are planting a seed in the new member’s mind that you run a top-tier club and can begin to build a strong relationship with each new member.
Have your staff plant the referral seed in their minds, too.
This is a powerful way to start any new business relationship.
Because it also shows them that they made a great decision by joining their club.
People buy on emotion and then try to back up that purchase decision with logic.
Calling them the next day.
You are proving that his logic was correct!
Now take these 3 telemarketing tips and embrace and adapt them and then implement them in a creative way.
Also.
Don’t stop there.
Keep reviewing, customizing and optimizing them to grow and keep your tennis club growing.
