Emerging technology is changing the way you do business

I love technology and we are lucky to live at a time when most of us are experiencing the great evolution of technology. For example, we have cars that are on our streets driving themselves. We have incredible advances in medicine and we have eradicated diseases. And as the US transitions from government to public-private partnerships, I’m sure we’re going to see incredible achievements in the space industry as humanity seeks to create a society that thrives beyond the limits of the earth. The success of SpaceX’s reusable rocket in 2017 is a step in the right direction. However, technology can also be simple and affect our daily lives and our businesses.

Expand room

At my company, one of the technologies that has fundamentally changed the way my team, client, and our vendors engage with each other and work is Zoom. Zoom is one of the best video conferencing and web conferencing platforms on the market.

I love technology because my team is spread across the US and even Europe. Every week we go online with scheduled or unscheduled Zoom meetings in our conference room, which we now call the Zoom room. People can join us anytime from anywhere they have internet access using their desktop computers, tablets or smartphones.

OWL Laboratories

After using Zoom for a couple of months, we went further with one-touch conferencing, which is supported by OWL Lab’s 360-degree camera and microphone. What does that mean? It means that attending one of our video conferences is a much more dynamic experience.

Instead of seeing a flat look across the conference room, which is not only boring but can cause people outside of the Zoom room to miss subtle body language or even miss talking points, OWL’s camera and microphone Lab follow the speaker. That means that the moment someone starts to speak, the camera and microphone immediately rotate and focus on that person, making the discussion that much livelier and more dynamic. If you’d like to see what we’re doing and how it works, take a look at the OWL Labs experience.

What people are saying

Our team loves technology and everyone is happy to be on a conference call because it’s the closest thing to having people in the same room. Also, technology is regularly used for screen sharing and productivity has increased exponentially.

However, as an entrepreneur and businessman, some of the best praise we have ever received has come from our customers and partners. They’ve just been impressed, and we’re always getting new comments about how ‘forward-thinking’, ‘clever’ and ‘hands-on’ we are in our use of technology.

I’m a big believer that you have to take advantage of all the resources at your disposal and in the modern age, that includes technology. One of the best things you can do for yourself and your business is to embrace technology, even something as simple as the platforms you use for video conferencing.

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