The success of Chartbuster games demonstrates how mobile gaming can be a wonderful source of income for many developers. However, to reach their destination, these games need much more than superior story, engaging gameplay, and high-quality graphics. In short, you need more than what you as a developer alone can provide; You need channels to reach your potential customers.
Most of the games, whose success stories may have inspired you, started their journey from a small user base, who liked the game, shared it with their fellow gamers, and made it a total success. However, reaching that small user base, who can make a mobile game a sensation in the gaming industry, is no small achievement and that means it will require efforts.
Following the natural process of spreading the game through organic means, such as your friends, followers, organic search engine results, etc. rarely produces the best results. Also, the process involved is so time consuming that by the time your game reaches the best audience, your idea may have become a bit stale due to the fast pace of the industry. So, if you really want to get the best results for your game, you’ll need to consider your marketing techniques, not the least of which is advertising.
Through this article, we will understand how through advertising and other means, you can optimize user acquisition for your game.
Understand terminology:-
If you’re using search ads, and that includes display and other ad formats, then it’s crucial to understand a few terms that will help you optimize your efforts.
CTR – Click-through rate indicates how many times your ad was clicked after appearing on the SERPs.
GO: This applies to in-app ads through which users go directly to the installation page of the game. Install Rate tells you how many users have installed your game.
A/B Test: It’s highly unlikely that you’ll get the perfect ad on the first try. Therefore, trial and error is often considered the method of all ad creators. To simplify, or rather organize these efforts for long-term planning and reporting purposes, it is suggested to follow A/B testing practices to get to your best converting ad really fast.
Delighted:-
Create good advertising content and equally good landing page content. For advertising, the content must be sharp but compelling. Knowing your potential audience will give you real help here. Understand what things appeal to your target audience, and then try to add those elements into the content. Based on this, you can also decide the name of the game, its icon and description. Adding positive game reviews and screenshots also formulates the essential components of the game app content, most users have agreed to see these two things before anything else in the content. Other than that, make sure that the content tells as much about the game as it needs to for any avid gamer to start playing the game smoothly. Also, try to add attractive elements like attractive graphics and attractive text so that the chances of conversion are maximum.
Easy Download:-
Any trustworthy game development company can tell you this: removing all bugs from the game is simply not enough if your game’s download link is faulty. You don’t want your game to get into the bad books of your potential players because of this little problem, do you? So, make sure that it is extremely easy for your users to download the game, once all the stated conditions like the terms and conditions agreement and payment (if any) are met.
* Tip: To engage more users, you can try the free tech demo. Let users play the demo level for free or let them install the first level of a great game that will take up less space on their device. Doing so will prevent you from being scared off by large numbers.
Wrap:-
Once you’ve invested in game development services and built a truly awesome game, it would be completely undignified to compromise your user acquisition. Given the competition in the market and the rapid changes in market trends, it is essential that you get as many users as possible in the first few weeks. You can always update your game in the future according to the needs of the moment, but all those efforts will not pay off enough if you don’t have a solid user base. Therefore, investing in user acquisition, with a complete strategy, is a must if you really want your game to be a success in the market and the industry.
