You have learned that with the captured email addresses of website visitors you can set up an automated email tracking system. You have learned that most website visitors who email you and become part of this tracking system will eventually become your customers.
wow. It’s like a salesperson’s dream come true. Actually, it IS a salesperson’s dream come true.
This is why:
1. You don’t have to waste time with an email follow-up system. Once it’s set up correctly, you forget about it and only answer the phone calls of all the prospects that call you. (We can load 52 emails into the system so that each new visitor will receive a different email every week for a year, automatically).
2. It’s free. Again, once you’re set up, your emails are sent at no cost. Given the prices of stamps and stationery, this is important. Plus, it frees up marketing budget dollars for other things that are effective.
3. It’s automatic. By this I mean: you can’t mess it up by not doing what you’re supposed to do.
Okay, I know how it works: you’re supposed to make follow-up calls and send follow-up letters and send newsletters to your “list.” But it doesn’t always happen, right?
Why do we always seem to find a dozen other things to do when we’re supposed to follow up on leads?
Well don’t worry about it. Now you can have your tracking machine do all the dirty work for you. And he never makes excuses or finds something else to do instead of sending out his newsletters and emails.
If you only do one thing with a website, capture visitors’ emails. If you’re only doing one Internet marketing activity, do it this way: Set up an automated email follow-up system.
If you do it right, you could be the laziest millionaire real estate agent the world has ever seen.
