Mobile phones have become as ubiquitous as wristwatches ever were. Men, women and even children today are connected with other people around the world, all thanks to the new technology of smartphones. Smartphones are virtual computers that you can easily carry in your pocket. These mobile phones not only allow you to talk to another person, but also give you a world of information, all in the palm of your hand.
smartphone spread
According to a Statista report, in January 2018 there were more than 3.7 billion individual mobile users in the world. Furthermore, thanks to the advanced smartphone technology in use today, mobile smartphones accounted for almost 50% of the total volume of Internet usage globally. There are numerous facts and figures that clearly show the increasing number of smartphone users around the world.
We all know that a smartphone isn’t of much use unless it has smartphone apps, or ‘Apps’, installed on it. Mobile apps are simply software designed to run on mobile platforms, such as Android, iOS, Windows, etc. With the increase in the number of smartphone users, mobile apps have become an essential aspect of conducting business operations, from the entry-level to the B2B level.
Who needs a mobile app?
Who needs a mobile application is one of the most frequently asked questions in the commerce sector today. Simply put, a smartphone app is a great way to perform almost every function of your business. An ideal mobile app development company is capable of designing user-friendly and attractive mobile apps. These can be in the form of entertainment applications, information applications, commerce applications, etc. Today, mobile applications have become an integral part of our daily schedule. We have apps that wake us up in the morning, help us organize the whole day, apps that help you do a hundred different things throughout the day, and even apps that help you fall asleep at the end of the day.
Seeing the immense efficiency, convenience, and vital connectivity that mobile apps for smartphones provide today, businesses large and small of all kinds are searching for the best custom Android app development company.
Benefits of mobile applications in business
These are the express benefits seen when you design, develop and launch a mobile application for conducting business online:
Benefits for companies
Here’s how your business will benefit when you launch your unique app, with the help of the ideal Android app development company:
• Build and strengthen customer loyalty: Apps are a great way to have a direct and constant connection with your potential, new and existing customers.
• Improves brand impact: Mobile apps are seen hundreds of times on their phone screen by users in the course of a single day. This is an effective way to subconsciously register an impact in the user’s mind, helping to improve your brand recognition and visibility.
• Better access: By sending updates about offers in your business applications, you can allow users to make purchases easily and quickly, anytime and from anywhere.
• Constant Customer Connectivity: With today’s fast-paced lifestyle, barely enough time is left for conventional shopping at stores and malls, apps have become the best way to shop on the go.
Benefits for customers
When you choose to have your app designed by the most trusted and efficient app development company, here are some of the distinctive benefits it will bring to your consumers:
• Seamless sales: Using the app for online purchases is now preferred over conventional online purchases from e-commerce portals. Since the apps not only remember the preferences of each individual consumer, they also avoid the need to fill in relevant information each time the customer makes an online purchase.
• Constant Communication – Now, with your commercial application, it becomes significantly easier to send notifications of interesting events and attractive offers, directly to your client’s mobile. This is much more effective than the conventional mass promotional emails and other online content used.
• Ease of Access – Apps are the fastest and best way for customers to communicate with your business. Applications that sell products or offer services are designed to improve efficiency and minimize order processing time for consumers.
These and many other similar benefits are the reasons why having an app is a must for all kinds of small and large businesses. Choosing the most experienced ones is important as the quality of the application decides its effectiveness. Select an app development company that provides comprehensive app design, development, and maintenance services to ensure optimal profits in the end.
