An introduction to marketing your online store
No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge.
With so much competition, especially if you’re competing against a large retailer, it means you should always focus on ways to drive more traffic to your online store.
Here are 3 ways to grow your online store:
1. Create engaging content
Posting content that is valuable to your consumers is an ideal way to attract people to your website. Potential customers are more likely to buy from a retailer that posts genuine blogs, reviews, and articles.
A study by Gartner, a leading research and advisory company, found that 84% of millennials have used user-generated content to make a purchase decision.
Also, if you provide your readers with fresh content, they are more likely to return to your website and buy from you more than once.
2. Focus on SEO
When creating organic content that your readers will enjoy, SEO is essential to consider if you want to grow your online store. Organic traffic means that visitors find your website in a way that doesn’t require you to pay for that traffic to find it.
For example, if you’ve written a relationship advice book that you want to promote, you can create articles that contain keywords like “relationship advice” and “love advice.”
You also need to expand your SEO campaign to:
• Include keyword descriptions in product images
• Create a sitemap and submit it to search engines
• Write page titles and meta descriptions
However, you’ll need to do your keyword research first and work on targeting low-competition keywords that still receive enough traffic to make your efforts worthwhile. This is where an SEO expert can really come in handy.
3. Use Google AdWords
Google AdWords is a pay per click advertising program that can really help you generate traffic and leads.
Cost per click varies, but even an entrepreneur on a budget can afford at least a small campaign.
For an impressions campaign, you only pay for an ad when someone clicks your ad, calls your business, or watches your video, so it’s a cost-effective way to get more traffic.
There are a few ways to use Google AdWords:
• Appear in Google search results
• Promote banner ads in Gmail or websites
• Create a YouTube video ad targeted to your audience based on specific criteria
You’ll need to be skilled enough to manage your campaigns, measure results and make changes, or else it won’t help you grow your online store and could end up being very expensive. If you’re not sure, find a professional who can help you grow your online store through paid traffic.
Like most marketing strategies, driving traffic to your online store requires ongoing effort. Your competitors are likely focusing on the same techniques as you, so stay ahead of the curve by measuring your results and changing what isn’t working.
